Clear, practical business books by Dave Mutton are written for business owners and leaders who want to make better decisions in complex, fast-changing environments. Grounded in real-world experience, these books focus on customer-centricity, leadership, strategy, and navigating uncertainty with clarity and confidence.
Dave Mutton is a business coach, speaker, and advisor with over 25 years’ experience helping businesses grow — from early-stage startups to established SMEs. As the founder of Dave Mutton Consulting and creator of the THRIVE framework for business assessment, Dave specialises in helping business owners reduce stress, build structure, and create customer-centric strategies that drive long-term success.
His career spans online retail, fintech, healthcare, education, and the creative industries — including being part of the team that launched Amazon.co.uk in the UK.
Build Around Them
Unlocking Loyalty, Growth and Trust through Customer Centricity
This is your go-to manual for transforming the way you do business and building lasting loyalty.
Written for any business owner or leader hungry for growth, this hands-on guide dives deep into the essential principles of customer centricity, drawing on years of coaching entrepreneurs and leaders and valuable insights from leading brands. This book gives you the practical tools to:
- Understand what your customers really want, beyond just demographics.
- Embed customer focus into your team and culture, making it “how you do things.”
- Design seamless experiences that build loyalty and drive powerful referrals.
- Turn everyday customer feedback into tangible business improvements.
- Align your internal structure for sustainable, customer-led growth.
- Master the 7 crucial factors for overall business success, ensuring your customer-centric efforts drive profitability and resilience.
Whether you’re just starting out or ready to level up, this book will help you grow the kind of business customers truly love to talk about and return to again and again.
Packed with practical tips, real-world examples, and actionable checklists at the end of every chapter, Build Around Them helps you put customer centricity into action — without jargon or fluff.
I also have a YouTube channel, you can view and subscribe here and see a sample of videos below.